They let us know our check engine light wasn’t a serious issue on our road trip and had us back in the road in 5 minutes

Best product- great dealer !!!

The best car buying experience I could imagine. This place has awards in their lobby and on their business cards and I can see why. Everything was personal, thoughtful, and had no trace of the typical car buying experience. Both times I called before arriving, someone answered the phone immediately and was super friendly and helpful. They knew exactly what they had in stock and all about the vehicles, which is uncommon for dealerships I’ve discovered. The GM David Lawrence was who we worked with the most. He had the car ready to test drive immediately when I arrived, then sat inside with me after and answered any questions I had. He made the payment process a breeze, and was friendly and patient the whole time, despite being understaffed that day. There was never the typical salesman questions of trying to gauge the customer, or upsell them on things they don’t need. Garod Remus from the nearby Chevy dealership was over helping that day, and finished our transaction with us once we returned to pay. He was also thorough, patient, friendly, and urged us to call whenever we had questions about the car or payment process. Finally sales specialist Kade Lawrence sat in the car with me after purchasing, answering any final questions, helping me hook the car up to the app, and understanding all of the electronics. I never felt rushed, yet the process was so smooth and quick, with the most helpful and friendly people—thank you!

Everything is great.

We had fantastic service here. Everyone was friendly and helpful. We went in, test drove the car we were interested in. Wrote a check and went home with our new car. The next vehicle we need will be visiting them again. Thank you guys for great service!

I had the very great pleasure of meeting Mr. Ben Kure, the Parts and Service Manager of Premier Toyota, North Platte, Nebraska. Ben was absolutely spectacular when addressing our car issue and resolving it. Ben’s personality, his calm confidence, as well as his willingness and ability to address our situation was very impressive. His handling of our car problem left me completely impressed with this young man. While traveling from New York to Utah, we stayed overnight in Kearney, Neb. In the morning when I started the car, the “check engine light” came on along with a message to visit your dealer. Instead of retracing our route for an hour, we decided to forge ahead to the closest Toyota Dealer, which was in North Platt, Neb., an hour and 15 minutes away. while enroute, we called and were assured by Ben that it was reasonably safe to drive the car, as long as the Check Engine Light was not flashing. When we reached the dealership, Ben quickly brought the car in and diagnosed the issue and reassured us that the issue could be resolved after reaching Salt Lake City. It is important to appreciate Ben did this, as a courtesy to us, traveling through, while having multiple people in the dealership having cars worked on! Toyota: you have an invaluable asset in Ben Kurre!

Came from Colorado. Was treated fairly and honestly throughout the process. Was in and out in about an hour and David and team were great to deal with

We had a great experience buying a new car from Premier. We live out of state and wanted to do everything via email and phone. The process couldn't have been much simpler. From purchase to shipping, David and his team kept good communication and made sure that there weren't any surprises. Huge kudos!

A+++ sales (Jeremy) and finance (Dave) employees. Had to unexpectedly buy a car after mine was totaled. Tough circumstances, but the employees made the process easy.

Great experience without hassle or knit picking just a straight up deal. I’ll be back !

David and his crew are awesome. Great small town people. David was very helpful and patient with me and all my questions to getting a new tacoma. I will be shopping there from now on

This experience was nothing but amazing! No hassle- no muss- no fuss. All questions answered and not painful at all! I am VERY happy with my Tundra and so far have only good times with it!

Drove 4.5 hrs from Colorado Springs to trade in our 2015 Sienna FWD on a 2019 Sienna AWD. The Sales Manager, David, was extremely responsive and willing to negotiate a deal! Amazingly smooth transaction over text/email…only took 10 minutes in person before we were back on the road to Colorado Springs.

David is great, and buying a vehicle from Premier Toyota is literally the easiest car buying experience you’ll ever have. 100% recommended!

Drove from Colorado because they had the color TRD Pro I wanted! Very forward and up front with the process! Was a great experience and will likely be back for our next Toyota!

Ordered parts online to add the tow hitch kit to my 2024 Grand Highlander. Excellent experience with Premier Toyota! Quick responses to some questions I had via email from the Parts Dept, great communication from General Mgr about status of a back-ordered item, all of the parts arrived exactly correct items (OEM p/n's) for my vehicle. Highly recommend!!

Had a minor mechanical issue while traveling. They were very prompt and getting us on our way. Great service and great staff.

Stopped on a trip to check codes and received excellent service and advice from Ben. Highly recommend this service department!!

Very friendly and knowledgeable! Extremely helpful with my online purchase. Walked me through step by step with patient explanations. Made the process easier than I expected. Highly recommend this dealership and David was exceptional!

I never thought I would make a purchase with a dealer again. Had purchased with a car broker in Denver for my prior 3 cars, but this time that broker could not find the exact car I wanted. Enter David Lawrence with Premier Toyota in North Platte. This guy is the real deal! Straight forward, easiest car purchase ever. One week after buying our first car with David (a used 2023 Toyota) it was totaled in an accident. I didn't see the replacement car we wanted in Premier Toyota inventory so off to the broker and Denver dealers I went. What a waste of time, they all wanted me to "come on down and talk about what I was looking for" or "we can probably get that car but you're 5 months out minimum." So for the heck of it I called David and told him about the accident as on a wing and a prayer told him what we were hoping to find as a replacement. Less than two hours later, honestly less than two hours David called back and said he had located the exact car and could trade one in his inventory for it. OMG unreal, I would say give David a call and at least give him a chance to help you. No pressure, easy going call, like stepping back in time! The drive from Denver is easy and soooo worth it. in both cases we were in and out in under 30 minutes at the exact price quoted (fees were far less than Denver dealerships btw) without out any hassle. I cannot believe I'm willing to recommend a dealer but I will absolutely go back if we find any car need again.