Hours & Directions

We had a great experience buying a new car from Premier. We live out of state and wanted to do everything via email and phone. The process couldn't have been much simpler. From purchase to shipping, David and his team kept good communication and made sure that there weren't any surprises. Huge kudos!

I had a check engine light come on as I was making a cross country trek in my Toyota Tundra. The folks could not have been more helpful and accommodating to get me back on the road. I love my Toyota only wish this dealership were in my home town!!

My wife and I were driving from California to Minnesota. Near North Platte our check engine light came on. There was no Lexus dealer, so we pulled into Premier Toyota. We met the general manager, who hooked our car to the computer. He said our problem was not bad, and he reset sensors. I tried to pay him, but he said, “No charge.” I even tried to give him money for lunch. Nope. You can’t believe our appreciation for Premier Toyota. I would deal with this business in a heartbeat. God bless! ❤️

Working with David was a fun, professional, and genuine experince. David answered all my questions, offered full transparency with pricing and costs, and was very easy going. Highly suggest to anyone looking for a new or pre-owned vehicle to take their business to Premier Toyota of North Platte.

What a great place to fix car! I was on my way from east cost to West driving my 2011 Prius and somewhere in Iowa my cruise-control just give it up. Moreover on dash panel begin lightening different signs. First, I was in shock because i needed drive 1500 miles more . What to do - should i go immediately to service or i can still can drive . I decided to went shop at North Platte, NE. David Lawrence, General Manager of Premier Toyota reassured me that they will find problem and send my car to garage immediately. After one hour of waiting they returned my car and he explained to me that car needs replace "right rear wheel speed sensor". Unfortunately, they don't have it but can order. Also, it is safe to drive only one problem - I cannot use cruise-control. With this words I continue my journey safely to Las Vegas where i can fix my Toyota at Toyota dealer. My big thank you for perfect customer service and great achievements

Great service. Had my Pries checked.

A+++ sales (Jeremy) and finance (Dave) employees. Had to unexpectedly buy a car after mine was totaled. Tough circumstances, but the employees made the process easy.

David and his crew are awesome. Great small town people. David was very helpful and patient with me and all my questions to getting a new tacoma. I will be shopping there from now on

Great experience without hassle or knit picking just a straight up deal. I’ll be back !

Drove from Colorado because they had the color TRD Pro I wanted! Very forward and up front with the process! Was a great experience and will likely be back for our next Toyota!

This experience was nothing but amazing! No hassle- no muss- no fuss. All questions answered and not painful at all! I am VERY happy with my Tundra and so far have only good times with it!

Drove 4.5 hrs from Colorado Springs to trade in our 2015 Sienna FWD on a 2019 Sienna AWD. The Sales Manager, David, was extremely responsive and willing to negotiate a deal! Amazingly smooth transaction over text/email…only took 10 minutes in person before we were back on the road to Colorado Springs.

David is great, and buying a vehicle from Premier Toyota is literally the easiest car buying experience you’ll ever have. 100% recommended!

Ordered parts online to add the tow hitch kit to my 2024 Grand Highlander. Excellent experience with Premier Toyota! Quick responses to some questions I had via email from the Parts Dept, great communication from General Mgr about status of a back-ordered item, all of the parts arrived exactly correct items (OEM p/n's) for my vehicle. Highly recommend!!

Had a minor mechanical issue while traveling. They were very prompt and getting us on our way. Great service and great staff.

Stopped on a trip to check codes and received excellent service and advice from Ben. Highly recommend this service department!!

Very friendly and knowledgeable! Extremely helpful with my online purchase. Walked me through step by step with patient explanations. Made the process easier than I expected. Highly recommend this dealership and David was exceptional!

I never thought I would make a purchase with a dealer again. Had purchased with a car broker in Denver for my prior 3 cars, but this time that broker could not find the exact car I wanted. Enter David Lawrence with Premier Toyota in North Platte. This guy is the real deal! Straight forward, easiest car purchase ever. One week after buying our first car with David (a used 2023 Toyota) it was totaled in an accident. I didn't see the replacement car we wanted in Premier Toyota inventory so off to the broker and Denver dealers I went. What a waste of time, they all wanted me to "come on down and talk about what I was looking for" or "we can probably get that car but you're 5 months out minimum." So for the heck of it I called David and told him about the accident as on a wing and a prayer told him what we were hoping to find as a replacement. Less than two hours later, honestly less than two hours David called back and said he had located the exact car and could trade one in his inventory for it. OMG unreal, I would say give David a call and at least give him a chance to help you. No pressure, easy going call, like stepping back in time! The drive from Denver is easy and soooo worth it. in both cases we were in and out in under 30 minutes at the exact price quoted (fees were far less than Denver dealerships btw) without out any hassle. I cannot believe I'm willing to recommend a dealer but I will absolutely go back if we find any car need again.

The best car buying experience I could imagine. This place has awards in their lobby and on their business cards and I can see why. Everything was personal, thoughtful, and had no trace of the typical car buying experience. Both times I called before arriving, someone answered the phone immediately and was super friendly and helpful. They knew exactly what they had in stock and all about the vehicles, which is uncommon for dealerships I’ve discovered. The GM David Lawrence was who we worked with the most. He had the car ready to test drive immediately when I arrived, then sat inside with me after and answered any questions I had. He made the payment process a breeze, and was friendly and patient the whole time, despite being understaffed that day. There was never the typical salesman questions of trying to gauge the customer, or upsell them on things they don’t need. Garod Remus from the nearby Chevy dealership was over helping that day, and finished our transaction with us once we returned to pay. He was also thorough, patient, friendly, and urged us to call whenever we had questions about the car or payment process. Finally sales specialist Kade Lawrence sat in the car with me after purchasing, answering any final questions, helping me hook the car up to the app, and understanding all of the electronics. I never felt rushed, yet the process was so smooth and quick, with the most helpful and friendly people—thank you!

They let us know our check engine light wasn’t a serious issue on our road trip and had us back in the road in 5 minutes