Welcome to Premier Toyota

Best product- great dealer !!!

They let us know our check engine light wasn’t a serious issue on our road trip and had us back in the road in 5 minutes

Ben was super. Had engine light on . His staff evaluated quickly and had us on our way. Explained problem throughourly and gave us options. Highly recommend

Driving through from Denver to Cleveland we lost power to our outlets. Kids on the road without technology is bad. Pulled in to Premier after the fuse I changed didn’t work. Ben was extremely helpful even though most of the techs were at lunch. He got us back on the road in good spirits and we couldn’t be more grateful. Thanks Ben! Shane and Erin Wright

Amazing car buying experience! I will always be buying from this dealership from now on! Worth the drive from Denver. David is an incredible salesman and I never felt pressured or mislead any step of the way, especially as a woman buying a truck.

A+ service as a traveler! We were heading east on I-80, and our check engine light lit up. We called ahead from western Nebraska, and Ben Kurre asked that we stop by when we hit the North Platte exit. He quickly diagnosed the problem, and had us back on track in just a few minutes. As an out-of-towner, this was an incredible service experience, and one we'll always remember.

Service department is wonderful. They helped us out as we were traveling through on vacation. Our engine light was on and they sorted it out for us and sent us on our way. Thank you so very much. You guys are simply fabulous. Wish you every blessing!

Great service. Had my Pries checked.

My wife and I were driving from California to Minnesota. Near North Platte our check engine light came on. There was no Lexus dealer, so we pulled into Premier Toyota. We met the general manager, who hooked our car to the computer. He said our problem was not bad, and he reset sensors. I tried to pay him, but he said, “No charge.” I even tried to give him money for lunch. Nope. You can’t believe our appreciation for Premier Toyota. I would deal with this business in a heartbeat. God bless! ❤️

Working with David was a fun, professional, and genuine experince. David answered all my questions, offered full transparency with pricing and costs, and was very easy going. Highly suggest to anyone looking for a new or pre-owned vehicle to take their business to Premier Toyota of North Platte.

What a great place to fix car! I was on my way from east cost to West driving my 2011 Prius and somewhere in Iowa my cruise-control just give it up. Moreover on dash panel begin lightening different signs. First, I was in shock because i needed drive 1500 miles more . What to do - should i go immediately to service or i can still can drive . I decided to went shop at North Platte, NE. David Lawrence, General Manager of Premier Toyota reassured me that they will find problem and send my car to garage immediately. After one hour of waiting they returned my car and he explained to me that car needs replace "right rear wheel speed sensor". Unfortunately, they don't have it but can order. Also, it is safe to drive only one problem - I cannot use cruise-control. With this words I continue my journey safely to Las Vegas where i can fix my Toyota at Toyota dealer. My big thank you for perfect customer service and great achievements

I had a check engine light come on as I was making a cross country trek in my Toyota Tundra. The folks could not have been more helpful and accommodating to get me back on the road. I love my Toyota only wish this dealership were in my home town!!

Toyota care is supposed to include a multipoint inspection. This dealership did not perform this. I called them on it and they did not deny it. Gave service manager a chance to make it right and mail me a filter and I’d install it myself. He said he would. That was 2 months ago. Nothing. One star is too generous.

We had a great experience buying a new car from Premier. We live out of state and wanted to do everything via email and phone. The process couldn't have been much simpler. From purchase to shipping, David and his team kept good communication and made sure that there weren't any surprises. Huge kudos!

A+++ sales (Jeremy) and finance (Dave) employees. Had to unexpectedly buy a car after mine was totaled. Tough circumstances, but the employees made the process easy.

Great experience without hassle or knit picking just a straight up deal. I’ll be back !

David and his crew are awesome. Great small town people. David was very helpful and patient with me and all my questions to getting a new tacoma. I will be shopping there from now on

This experience was nothing but amazing! No hassle- no muss- no fuss. All questions answered and not painful at all! I am VERY happy with my Tundra and so far have only good times with it!

Drove from Colorado because they had the color TRD Pro I wanted! Very forward and up front with the process! Was a great experience and will likely be back for our next Toyota!

David is great, and buying a vehicle from Premier Toyota is literally the easiest car buying experience you’ll ever have. 100% recommended!

Drove 4.5 hrs from Colorado Springs to trade in our 2015 Sienna FWD on a 2019 Sienna AWD. The Sales Manager, David, was extremely responsive and willing to negotiate a deal! Amazingly smooth transaction over text/email…only took 10 minutes in person before we were back on the road to Colorado Springs.

Had a minor mechanical issue while traveling. They were very prompt and getting us on our way. Great service and great staff.

Ordered parts online to add the tow hitch kit to my 2024 Grand Highlander. Excellent experience with Premier Toyota! Quick responses to some questions I had via email from the Parts Dept, great communication from General Mgr about status of a back-ordered item, all of the parts arrived exactly correct items (OEM p/n's) for my vehicle. Highly recommend!!

Very friendly and knowledgeable! Extremely helpful with my online purchase. Walked me through step by step with patient explanations. Made the process easier than I expected. Highly recommend this dealership and David was exceptional!

Stopped on a trip to check codes and received excellent service and advice from Ben. Highly recommend this service department!!

I never thought I would make a purchase with a dealer again. Had purchased with a car broker in Denver for my prior 3 cars, but this time that broker could not find the exact car I wanted. Enter David Lawrence with Premier Toyota in North Platte. This guy is the real deal! Straight forward, easiest car purchase ever. One week after buying our first car with David (a used 2023 Toyota) it was totaled in an accident. I didn't see the replacement car we wanted in Premier Toyota inventory so off to the broker and Denver dealers I went. What a waste of time, they all wanted me to "come on down and talk about what I was looking for" or "we can probably get that car but you're 5 months out minimum." So for the heck of it I called David and told him about the accident as on a wing and a prayer told him what we were hoping to find as a replacement. Less than two hours later, honestly less than two hours David called back and said he had located the exact car and could trade one in his inventory for it. OMG unreal, I would say give David a call and at least give him a chance to help you. No pressure, easy going call, like stepping back in time! The drive from Denver is easy and soooo worth it. in both cases we were in and out in under 30 minutes at the exact price quoted (fees were far less than Denver dealerships btw) without out any hassle. I cannot believe I'm willing to recommend a dealer but I will absolutely go back if we find any car need again.

The best car buying experience I could imagine. This place has awards in their lobby and on their business cards and I can see why. Everything was personal, thoughtful, and had no trace of the typical car buying experience. Both times I called before arriving, someone answered the phone immediately and was super friendly and helpful. They knew exactly what they had in stock and all about the vehicles, which is uncommon for dealerships I’ve discovered. The GM David Lawrence was who we worked with the most. He had the car ready to test drive immediately when I arrived, then sat inside with me after and answered any questions I had. He made the payment process a breeze, and was friendly and patient the whole time, despite being understaffed that day. There was never the typical salesman questions of trying to gauge the customer, or upsell them on things they don’t need. Garod Remus from the nearby Chevy dealership was over helping that day, and finished our transaction with us once we returned to pay. He was also thorough, patient, friendly, and urged us to call whenever we had questions about the car or payment process. Finally sales specialist Kade Lawrence sat in the car with me after purchasing, answering any final questions, helping me hook the car up to the app, and understanding all of the electronics. I never felt rushed, yet the process was so smooth and quick, with the most helpful and friendly people—thank you!

Honest, fast, knowledgeable. I had better customer service here than in our 4 star hotel in Chicago 2 nights ago. These guys are rare gems. A+ experience. Can’t say enough positive things about it.

I did a walk-in mechanic check up. They got started right away and finished within an hour. Friendly and quick!

Great deals and great service

Extremely disappointed in how this dealership treats its customers. I had my Toyota 4Runner had some issues on the way back home to Lincoln and I had it towed to get it checked out and get a diagnostic done it. After about two weeks of not hearing back from them I contacted them to see have they been able to find the issue and can they send me a estimate before they do any major work on it. After about two weeks of me going back and forth with them on the phone and they continue to lie to me and say they are going to email me over the estimate. I got fed up and decided to go pick up my 4Runner because I was tired of getting the run around for a entire month. When I go to pick up my vehicle I asked them where is the estimate they were supposed to email me and they said they don’t have a diagnostic or estimate for me. This has been the worst experience I have ever have at a Toyota dealership. If you are needing to get any help figuring out what happened to your vehicle DO NOT GO TO THEM they will waste your time.

Just bought a Rav4 Hybrid and I was treated to fast and honest service. No dickering and stuck with the agreed upon deal. Will buy from again if I am in the market for another Toyota.

Friendly staff! Passing through town, I noticed that my brake fluid was empty. Even though they were super busy they took the time to check my SUV. It wound up being very clear brake fluid and wasn’t low at all. Thank ya’ll for helping me. And making sure my kids and I were safe hauling our big trailer cross country!

Don't buy from this dealership alls they want is your money. The used car I bought had a bad motor. I never got to use the car because of the motor. I sold it for parts and lost over $2000 dollars on it. I have since bought another used car from Platte Valley Ford in Kearney and I would recommend them for there great service and honesty

Nothing but positive feedback for this group. David helped me with a new tundra and when I had to cancel, he still took care of me. Would give more stars if I could!

I drove 282 mi from CO to get the truck I wanted, and the drive was worth it. David and Kobe were knowledgeable, and provided excellent service. My transaction was conducted quickly. It truly was the best vehicle purchase experience I have ever had after having 20+ purchases. I will check with Premier first for any future vehicle needs.

We recently purchased a vehicle from Premier Toyota. Only, 4 months later we were to discover that the vehicle had extensive damage underneath that was patched up and never reported. We met with Garod Remus who is management position of both Jerry Remus Chevrolet and Premier Toyota. He told us that this vehicle should have never been sold by one of his dealerships and he offered to make it right. We did go back to look at what cars were available within the same price range of the one we bought. The manager we met with that day said, he understood Mr. Remus intentions were to make it “Right” then gave our car a grossly undervalued price. The worst part is that he insulted my intelligence as a woman. He told me I just don’t understand business and what he was offering was a good deal. Insulting a woman who has been in the business world isn’t good business. No man or women should ever be insulted that way! When an owner says he will make it right he should be a man of his word!

My wife and I were driving through town on 80 when we ran into some car troubles with our RAV4. Luckily, Premier Toyota was only a few miles away. We dropped the vehicle off and took a Greyhound bus back to Denver, calling the next morning that Premier was open to explain the situation. I cannot describe how awesome the customer service was here. It is almost tempting to make the 4.5 hour drive to have my vehicle serviced here going forwards, but sadly the logistics are just too difficult to make work. Ben Kurre in particular went above and beyond in helping me to navigate how to come pick up the vehicle once it was ready. I really can't thank the Premier Toyota team enough.

Seriously, I have no complaints! David and Daulton deliver top-notch service, getting us a better deal than WE planned on, and the service department is just as great!

This is the third time we have done business with David & Daulton. The service that you get from this dealership is "top notch". They don't approach like regular car salesman or push you. We got a better deal than even we thought we could get. We will continue doing business here. The service department has also been amazing. Overall this dealership gets 5 stars from me!

In and out purchase of a 4runner in an hour! Great sales service for a small town!

Premier Toyota and David absolutely rock!!!! Excellent service was provided by David and his team here at Premier Toyota. We were so lucky to have our car troubles during our road trip close by to this dealership. From start to finish we felt we were in great hands. Although we were not promised anything in terms of being able to resolve any issues found in the initial phone call, we were grateful that the skilled mechanics diagnosed the issues in a timely manner and was able to fix it for us. Turned out the issue was only a sensor in the air filter but we ended up also having spark plugs changed as that would be needed in another few thousand miles. We highly recommend David and his team for your car troubles or regular maintenance. They are trustworthy and kind hearted people.

What a great experience. David (my understanding, the GM?) took my SOS call and dropped what he was doing to help a traveling guest. He was personable and got the guest back on the road without thinking twice. I'm very appreciative of David and his dealership, their customer service was top notch and very helpful. THANK YOU!

So helpful, he even took me to motel when there were no rentals available.

Excellent service! Thanks for fixing our air conditioning so fast!

Went in for a service when our door handle loosened and came off. They took care of us right away. They were super friendly and gracious. Thank you Premier Toyota!

Drive through town on my home to Idaho my car started to make an unpleasant rattling. A girls worst fear being that far from home. I stopped in at premier Toyota and they fixed a loose bolt for me free of charge. This was a huge relief and I am so thankful for their customer service! I even got to bring my dog inside while they fixed it.

They have always been good with their service

We are so appreciative to everyone at Premier Toyota! We had trouble with our truck on our holiday trip and it was truly a blessing that we stopped here rather than anywhere else. They helped us know what the problem was quickly and even worked it out for us to be able to fix it on the way back. They really went the extra mile for us and we were just so impressed with their stellar service and willingness to help. Thank you Premier Toyota of North Platte!! We highly reccomend them!!

I live pretty far from this place and I would consider flying out here to buy a vehicle and just drive home because they have such great people here.

David Lawrence was so helpful and easy to work with! Highly recommend working with him.

I found a car on the internet at Premier Toyota. They gave me a fair deal and delivered on everything they promised. I would definitely do business with them again.

Thoroughly impressed by the man in finance. He was super nice and helpful. Keep him! He is an absolute hero. The salesman was also nice. Very knowledgeable. Only complaint is to listen to the customer as a salesman. I felt like I wasn’t heard. I think he was overwhelmed due to COVID. Definitely, have already recommended the Toyota Highlander and the dealership to multiple people.

Traveling through and got a check engine light on my Tacoma, called to see if they could quickly check if I could travel farther or needed something fixed. They said they could help me out in five days!!!

Bought 5 cars from here and always treated well.

I knocked the heads off of 2 bolts holding on my heat shield. It sounded like the truck was gonna explode. I had to keep driving tho... stopped for gas saw the dealer and thought I'd stop in to see if they could tell me what kinda damage I was doing and if it was safe to keep going. 7am I drove up and saw 2 guys talking in the parking lot, 1 looked like a mechanic so i pulled up where they were standing hoping he'd take a listen. It turned out to be the lead mechanic and the super going over their busy day. To my surprise, they stopped what they were doing one shimmied under the truck on gravel, diagnosed the problem and told me to pull it on the lift he'd have me fixed in 10 minutes. While working he noticed I was due for an oil change, so he did it. 33 minutes later I was back on the road. They only charged me for an oil change. Then as I was paying and about to leave a little old lady brought homemade pie to thank them for helping her when she thought her car alarm was broken and they changed the batteries in her remote for her. They gave me pie for the road...

We pulled in on Friday at 4:40pm on our way back to Michigan. There was a noise that we needed to get checked out. The people here were great. They brought our car right in, diagnosed, fixed our car & had us back on the road in 20 min..